EDTECH · THAILAND

Where great EdTech meets Thai Classrooms

Level up teaching. Level up learning.

KruDent helps great EdTech succeed in Thai classrooms — turning great products into real adoption, not just downloads. We guide EdTech companies into Thailand, and help schools bring in tools that actually get used.

Two sidesEdTech & institutions
End-to-endStrategy to classroom
A teacher presenting a maths lesson on a smart board to engaged students in a Thai classroom
Localised for
Thai classrooms
Built to
scale & adopt
Who we help

One bridge, both sides of the classroom

KruDent serves two audiences with one mission — connecting proven educational technology with the Thai institutions ready to use it.

For EdTech companies

Enter & grow in Thailand

You have a great product. We give you the strategy, localisation, training and distribution to win in Thai classrooms — without building a local team from scratch.

See our services
For school leaders

Bring tools that actually get used

We bring vetted EdTech to Thailand with the local training and support that gets it used across your classrooms — so your investment delivers real results, not shelfware.

Explore products
Why Thailand

A fast-growing market, ready for the right partner

Thailand is one of Southeast Asia's largest education systems and a national priority for digital transformation. The demand is here — what's missing is a guide who knows the terrain.

30K+
Schools nationwide
Public & private across basic education.
600K+
Teachers
A vast, underserved professional community.
10M+
Students
K-12 through higher education.
4.0
Thailand 4.0 agenda
Government-backed digital education push.

Rising digital demand

Post-pandemic, schools and families expect technology in the classroom — adoption curves are steepening.

Policy tailwinds

National initiatives prioritise digital skills, equitable access, and modern teaching tools.

Regional gateway

Thailand is a strategic launchpad into the wider ASEAN education market of 600M+ people.

The challenge & the fix

Great products don't sell themselves here

The Thai education market rewards local trust, not just good technology. Here's what makes entry hard — and how KruDent removes the friction.

The problem

Why going it alone is hard

The barriers are rarely about your product.

  • Language & localisationThai-only classrooms; UI, content and support must be fully adapted.
  • Fragmented procurementPublic-sector buying is complex, slow and relationship-driven.
  • Teacher adoptionWithout local training & support, even great tools go unused.
  • Trust & relationshipsDecisions hinge on credibility and local presence you don't have yet.
The KruDent solution

How we make it smooth

We become your team on the ground.

  • Deep localisationNative Thai UI, curriculum-aligned content and local support.
  • Distribution accessDirect routes into schools, districts and education offices.
  • Teacher trainingHands-on workshops that drive real, lasting adoption.
  • Local credibilityOur networks and reputation open doors from day one.
Services · For EdTech companies

End-to-end market entry, in four pillars

Engage us for the full journey or any single pillar — each is designed to de-risk your entry into Thai education.

01

Market Strategy

Tailored go-to-market plans for the Thai education sector — pricing, positioning, segmentation and a clear roadmap to revenue.

Market researchPositioningGTM roadmap
02

Teacher Training

Hands-on workshops and onboarding that ensure real adoption — turning curious teachers into confident, daily users.

WorkshopsOnboardingSupport
03

Distribution

Direct access to schools, districts and educational institutions through our established channels and partnerships.

School accessChannelsProcurement
04

Localisation

Full adaptation of product, content and marketing — Thai language, curriculum alignment and cultural fit for the classroom.

Thai UICurriculum fitMarketing
Products · For schools & institutions

Proven EdTech, ready for Thai classrooms

The tools trusted by leading institutions — and supported locally by our team.

ClassPoint logo
ClassPoint
Interactive teaching in PowerPoint
Product

Interactive teaching built right into PowerPoint — run live quizzes and activities without leaving your slides.

By Inknoe · used by educators in 100+ countries
Edcafe AI logo
Edcafe AI
All-in-one AI for teachers
Product

An all-in-one AI toolkit that helps teachers create and assign learning materials in minutes.

By Inknoe · free forever plan available

These tools are already used by educators at institutions across Thailand

ChulalongkornUniversity
Mae Fah LuangUniversity
PanyapiwatTechnology College
PathumwilaiSchool
ChulalongkornUniversity
Mae Fah LuangUniversity
PanyapiwatTechnology College
PathumwilaiSchool
Our reach

Direct access across every level of Thai education

From K-12 to higher education — the institutions we serve, and connect our partners to.

Thai K-12 students at their desks in class
Level 01

K-12 Schools

Elementary, middle and high schools across Thailand — public and private networks.

30,000+ schools in scope
Vocational student working with tools and safety goggles in a workshop
Level 02

Vocational Colleges

Technical and vocational institutions building Thailand's skilled workforce of tomorrow.

800+ colleges nationwide
University students reading together in a library
Level 03

Higher Education

Universities and professional learning centres driving research and advanced study.

150+ universities

Ready to bring great EdTech to Thai classrooms?

Whether you're an EdTech company entering Thailand or a school looking for the right tools — let's talk.

We build bridges into Thai education

We help the world's best EdTech succeed in Thailand — guiding companies into the market, and helping schools bring in tools that truly work. One bridge, built for both sides of the classroom.

Our mission

Stronger classrooms create stronger learners

We believe Thailand's classrooms deserve the world's best educational technology — adapted, supported and trusted locally. The talent and the demand are here; what's been missing is the bridge between great products and real classroom adoption.

KruDent is that bridge: the cultural fluency, the relationships, and the on-the-ground execution that turn a great product into real adoption. Whether you build EdTech or lead a school, we're the team that makes it work in the classroom.

Core values

Empower · Connect · Grow

The three commitments at the heart of everything we do.

Empower

We equip companies and teachers with the tools, knowledge and support they need to reduce friction, grow, and operate with confidence.

Connect

We build meaningful bridges — between EdTech and Thai classrooms, and between the local education community and the world's best practices.

Grow

We are committed to the continuous growth of every partner we serve — EdTech companies and schools alike — in their goals, their reach, and their impact on the next generation.

Leadership

Led by proven EdTech market expertise

KruDent is a new venture — but it's founded on a track record that has already brought global EdTech into Thai classrooms nationwide.

Chinapat Racharborirugs, Founder & CEO of KruDent
Founder & CEO

Chinapat Racharborirugs

Founder & Chief Executive Officer

Chinapat has spent her career bringing the world's leading EdTech into Thailand. As Country Education Manager at Canva and Country Manager for ClassPoint, she built the partnerships, go-to-market strategy and teacher communities that put international products into Thai schools at scale. KruDent is where she turns that playbook into a service for every EdTech company.

Launched Canva for Education across Thai public schools with the Ministry of Education — reaching 70%+ of schools nationwide
Built ClassPoint's Thai market from the ground up — 300% community growth through creator & influencer partnerships
Fluent in Thai, English & Chinese — culturally fluent across markets, on-the-ground in Bangkok
PreviouslyCanva · ClassPoint · Inknoe

"Great EdTech shouldn't stall at the border. I've seen what it takes to win in Thai classrooms — KruDent gives every partner that same path."

Why KruDent

What makes us the right partner

We're not a remote consultancy. We're a local team with a proven track record of bringing global EdTech into Thai classrooms — and the relationships to make it stick.

Proven track record

Our team has already taken global EdTech into Thai schools nationwide. We've done this before, and we know what works.

Local-first, on the ground

Based in Bangkok with real relationships across schools, ministries and institutions — not a remote consultancy reading reports from afar.

End-to-end ownership

From market strategy to teacher training and adoption — one accountable partner the whole way, not a hand-off between vendors.

Built for real adoption

We don't stop at a signed deal. Our training and support turn great products into tools teachers actually use, day after day.

Let's build your story

Whether you're an EdTech company or a school, tell us where you are and we'll map your next step.

For schools & institutions

Proven EdTech for Thai classrooms

These are the products we bring to Thailand — vetted, localised and supported by our team. For schools, it's a shortlist worth exploring. For EdTech companies, it's the company you'd be in.

Our products

Tools your classrooms will love

Built for teachers, ready for Thai schools — with local onboarding and training included.

ClassPoint logo
ClassPoint
Interactive teaching in PowerPoint
Product

Interactive teaching built right into PowerPoint — run live quizzes and activities without ever leaving your slides.

  • Live quizzes — multiple choice, fill-in, word cloud, slide drawing & more
  • Gamification with stars, levels & class leaderboards
  • Annotation, whiteboard & presentation tools
  • AI-powered quiz generation
Used by educators in 100+ countries See ClassPoint for schools
Edcafe AI logo
Edcafe AI
All-in-one AI for teachers
Product

An all-in-one AI toolkit that helps teachers create and assign learning materials in minutes.

  • Generate lesson plans, quizzes & flashcards with AI
  • Build custom AI chatbots & tutors for students
  • Reading, writing & speaking practice activities
  • Assign to students instantly by link or QR code
Free forever plan available See Edcafe AI for schools
More on the way

We're vetting new tools for Thai classrooms right now — every product we add comes with the same training and local support. Tell us what your school needs and we'll factor it into what we bring next.

Tell us what you need

These tools are already used by educators at institutions across Thailand

ChulalongkornUniversity
Mae Fah LuangUniversity
PanyapiwatTechnology College
PathumwilaiSchool
ChulalongkornUniversity
Mae Fah LuangUniversity
PanyapiwatTechnology College
PathumwilaiSchool

For schools & institutions

More than software — a supported rollout

When you adopt a product through KruDent, you get local people behind it — not just a download link.

1

Vetted & localised

Every product is chosen for real classroom value and adapted for Thai classrooms.

2

Teacher training

Hands-on onboarding and workshops so your staff use it with confidence from day one.

3

Local support

A Thai-speaking team to answer questions and keep adoption on track.

4

Ongoing value

We check in, share best practice, and help you get more from every tool over time.

Find the right tools for your classrooms

Tell us about your school or institution and we'll recommend products that fit — with training and support included.

Product · by Inknoe

Turn every PowerPoint into an interactive lesson

ClassPoint lives inside the tool your teachers already use every day. Live quizzes, gamification and annotation — without switching platforms or rebuilding a single slide.

100+ countries
used by educators worldwide
8 question types
from word cloud to slide drawing
AI built in
quizzes generated from your slides
classpoint.io
ClassPoint running a live multiple-choice quiz inside PowerPoint, with student responses shown as a chart
What it does

Everything happens in the slides you already have

Interactive questions

Eight live question types — multiple choice, word cloud, short answer, fill-in-the-blank, slide drawing, image upload and more.

Gamification

Stars, levels and class leaderboards turn participation into a game students genuinely want to play.

Presentation toolkit

Annotate over any slide, open a whiteboard, run a timer, pick names at random — all while presenting.

AI quiz generation

Generate quiz questions from the content of your slides in one click — no extra prep time.

Classes & insights

Saved class lists and participation reports show who joined, who answered, and how they did.

No new platform

Teachers keep PowerPoint. Students join from any browser with a class code — nothing to install.

Included with KruDent

Teacher training

Onsite or online workshops in Thai, so staff are confident from day one.

Included with KruDent

Thai-language support

A local team for questions, troubleshooting and classroom best practice.

Included with KruDent

Rollout & adoption

We help you launch, track usage and keep momentum through the term.

Pricing

School pricing, upfront

Individual plans are billed directly by Inknoe. School licences come through KruDent — with training and local support included.

Basic
Free
for individual teachers

Try ClassPoint in your own classroom — no card, no time limit.

  • Up to 25 students per class
  • 5 interactive questions per file
  • Core presentation tools
Start free at classpoint.io
Pro
฿3,500
per teacher · per year

The full toolkit for a single teacher, billed directly by Inknoe.

  • Up to 200 students per class
  • All 8 question types
  • Monthly AI quiz credits
See individual plans
Compare plansBasicProSchool licence
Students per class25200Up to 500
Interactive question types5All 8All 8
AI quiz generationMonthly creditsExpanded credits
Gamification & leaderboardsBasicFullFull
Teacher training by KruDent
Thai-language local support
Central licence management & invoice

School-licence pricing is indicative and confirmed in your quote — final pricing depends on the number of teachers and licence term. Basic and Pro plans are billed directly by Inknoe at classpoint.io.

Bring ClassPoint to your school

Tell us your teacher count and we'll send an indicative quote — training and Thai support included.

Product · by Inknoe

An AI teaching assistant for every teacher

Edcafe AI turns hours of prep into minutes — lesson plans, quizzes, flashcards and AI tutors, created from your own materials and assigned to students instantly.

20+ AI tools
one platform, the whole workflow
No student accounts
students join by link or QR
Free forever plan
every teacher can start today
edcafe.ai
Edcafe AI's Create New panel showing tools for planning, teaching materials and assessment
What it does

From blank page to classroom-ready, in minutes

Lesson plans

Curriculum-aligned plans generated from a topic — or from your own uploaded materials for accurate, on-syllabus results.

Quizzes with auto-grading

Generate quizzes in seconds, assign them instantly, and get auto-graded results with insights on every student.

Slides, flashcards & readings

A full materials suite — AI slides, vocabulary cards and levelled reading passages from one prompt.

Custom AI chatbots

Build safe AI tutors scoped to your content — different bots for different topics or ability levels.

Speaking & writing practice

Language activities with AI feedback — students practise reading, writing and speaking at their own pace.

Assign instantly

Share any activity by link or QR code. Students join from any device — no accounts, no setup.

Included with KruDent

Teacher training

Onsite or online workshops in Thai, so staff are confident from day one.

Included with KruDent

Thai-language support

A local team for questions, troubleshooting and classroom best practice.

Included with KruDent

Rollout & adoption

We help you launch, track usage and keep momentum through the term.

Pricing

School pricing, upfront

Individual plans are billed directly by Inknoe. School licences come through KruDent — with training and local support included.

Free
฿0
forever, for individual teachers

Core AI tools with monthly limits — a real free plan, not a trial.

  • Core AI generators, monthly limits
  • Assign by link & QR code
  • No student accounts needed
Start free at edcafe.ai
Pro
฿3,400
per teacher · per year

Expanded creation limits for a single teacher, billed directly by Inknoe.

  • Expanded AI generations
  • All content formats
  • Custom AI chatbots & tutors
See individual plans
Compare plansFreeProSchool licence
AI generationsMonthly limitsExpandedHighest tier
Custom AI chatbots & tutorsLimitedIncludedIncluded
Auto-graded quizzes & insightsBasicFullFull
Assign by link / QR, no student accounts
Teacher training by KruDent
Thai-language local support
Central licence management & invoice

School-licence pricing is indicative and confirmed in your quote — final pricing depends on the number of teachers and licence term. Free and Pro plans are billed directly by Inknoe at edcafe.ai.

Bring Edcafe AI to your school

Tell us your teacher count and we'll send an indicative quote — training and Thai support included.

For EdTech companies

Everything you need to win in Thailand

Four integrated services that cover the full market-entry journey. Take the complete package, or start with the pillar you need most.

Market roadmap
Clear planstrategy to revenue
Live workshop
Onboarding completeConfident daily users
Distribution network
Direct accessschools & districts
Localisation
Welcomeยินดีต้อนรับTH
Start lessonเริ่มบทเรียนTH
Submit workส่งงานTH
Service 01

Market Strategy

A tailored go-to-market plan for the Thai education sector — so you enter with a clear, evidence-based roadmap instead of guesswork.

  • Market & competitor research
  • Segmentation & targeting
  • Pricing & positioning
  • Go-to-market roadmap
Service 02

Teacher Training

Hands-on workshops and onboarding that turn curious teachers into confident daily users — because adoption, not just access, is what drives results.

  • In-person & online workshops
  • Thai-language training materials
  • Onboarding & certification
  • Ongoing local support
Service 03

Distribution

Direct access to schools, districts and institutions through our established channels — navigating procurement so you don't have to.

  • School & district access
  • Procurement navigation
  • Channel & reseller setup
  • Pilot & rollout management
Service 04

Localisation

Full adaptation of your product, content and marketing for Thailand — language, curriculum and culture, so it feels built for the local classroom.

  • Thai-language UI & content
  • Curriculum alignment
  • Cultural adaptation
  • Localised marketing assets
How we deliver

Backed by a network of specialist partners

KruDent leads your market entry end-to-end — and brings in proven specialist teams for the work that demands deep expertise. You get one accountable partner, with the right experts behind every pillar.

Event partner

Specialist in education launches, community events and MOU ceremonies across Thailand.

Past work

Includes Canva education launches and large-scale teacher events.

Curriculum content partner

Specialist in Thai e-learning and curriculum development for government and universities.

Past clients

Include DGA, TDGA and ONEC — Thailand's leading government education bodies.

Educator network

A network of respected Thai educators and creators who run workshops and champion the tools — building real, trusted adoption at scale.

Across every level University professors MOE education supervisors Public & private-school teachers

Flexible engagement

Work with us your way

Full entry

End-to-end

All four services as one accountable program, from strategy to scaled adoption.

Modular

Single pillars

Pick the specific service you need — localisation, training, distribution or strategy.

Advisory

Ongoing partner

Retain us as your local team for continued growth across the Thai market.

Not sure where to start?

Book a free consultation and we'll recommend the right service mix for your goals.

Let's talk — whichever side you're on

An EdTech company entering Thailand, or a school looking for the right tools? Tell us a little below and we'll get back to you as soon as we can.

Let's start a conversation

Pick whatever suits you — book a call, drop us an email, or send a message. We'll point you to the right next step.

We typically respond within 1 business day.

Send us a message

Tell us a little about your goals — we'll reply by email.

By submitting you agree to be contacted about your enquiry. We never share your details.

Message sent — thank you!

We've received your enquiry and will get back to you as soon as we can.

FAQ

Common questions

What kinds of companies do you work with?

We work with EdTech companies of all sizes who want to succeed in Thailand's classrooms — from first market assessment through to nationwide adoption. If education is your space, we should talk.

Can we engage just one service?

Absolutely. While many partners take the full end-to-end program, each pillar — Market Strategy, Teacher Training, Distribution and Localisation — is available on its own.

How long does market entry take?

It depends on your product and goals. After an initial consultation we provide a realistic timeline with clear milestones — no inflated promises.

Who's behind KruDent — and what's your track record?

KruDent is led by founders with years of experience across Thai education, technology and market entry, backed by a specialist partner network that has delivered for Thailand's leading government education bodies (DGA, TDGA, ONEC) and run major education launches, including Canva's. The products we represent are already used by educators at institutions like Chulalongkorn and Mae Fah Luang University. And because we deliberately take on a small number of partners, you work directly with that senior team.

A community that puts teachers first

KruDent isn't only about products and markets — it's about the educators behind them. We're building a space where Thai teachers connect, learn, and grow, and where the best EdTech earns their trust.

KruDent mascot reading a book
Educators who stand with us

Trusted by the teachers we serve

A growing circle of respected Thai educators who believe in what we're building. They're not on our payroll — they're independent teachers and trainers who trust KruDent, collaborate on workshops, and champion the tools we bring to classrooms.

Educator name
Teacher trainer · Bangkok
Educator name
Secondary teacher · Chiang Mai
Educator name
EdTech coach · Khon Kaen
Educator name
University lecturer · Bangkok

What the community offers

Built around what teachers need

Connect

A place for teachers to meet peers, swap ideas, and find others walking the same path — because no one should teach alone.

Learn & grow

Hands-on training, workshops and resources that help teachers master new tools and grow their craft with confidence.

Get support

Real, local support that reduces the everyday burden on teachers — so their energy goes where it matters: the classroom.

When teachers feel supported and connected, students thrive. That belief is the heart of our community.

Level up teaching. Level up learning.

Join the KruDent community

Are you an educator who loves great teaching tools?
We'd love to connect.